Advisory Board


Eric Danetz · CBS Interactive

Eric Danetz is currently VP of National Sales for CBS Interactive and oversees CBSiÕs Business, Tech and News brands which include CNET, BNET, ZDNET, TechRepublic, CBS News, Moneywatch, and SmartPlanet. Eric joined CBS Interactive after having executive sales roles with CNET Networks, Ziff Davis Media, International Data Group, Business Week and Data Communications. Eric began his career as a media professional at DDB Needham Worldwide where he was instrumental in planning the strategies for several prominent technology & consumer companies.


Jon Sheinberg · The Bubble Factory, Co-Founder

Jonathan Sheinberg is an American film producer. His many jobs in Hollywood include positions with Columbia Pictures20th Century Fox StudiosOrion Pictures and Warner Brothers. He also served as Executive Vice president of The William Morris Agency. He was involved in many feature films including Platoon, Hoosiers, Robocop, Silence of the Lambs, Dirty Rotten Scoundrels and Colors. He currently co-runs the production company he formed with his father, Sid Sheinberg (founder of Universal Pictures), and operates his own movie production & consulting firm, the Movie Machine.

How Jon helps StayClassy: 
Jon brings a unique and valuable set of experiences to the StayClassy team, including a multitude of existing relationships with the world’s top agencies, high-profile celebrities, and large philanthropic organizations. Jon and his company, The Machine, primarily assist StayClassy with our entertainment, PR & media strategies.


Chris d'Eon · Pathway Genomics, Chief Marketing Officer

Chris has over 20 years marketing experience with Internet, Radio, TV, Catalog, Direct Mail, Print and Brand advertising campaigns. Prior to Pathway Genomics, Chris was a Senior Marketing VP at RealAge.com (sold to Hearst, Inc.), where he built a database of over 10 million health enthusiasts and worked daily with blue chip advertisers. Prior to RealAge, Chris worked as Marketing VP forProFlowers.com (Provide Commerce), co-founded Straight UP! Information Services (sold to ValueClick), was the Marketing Director at @Backup (sold to Symantec) and the Direct Marketing Manager for Intuit's TurboTax.

How Chris helps StayClassy: 
Chris has been advising StayClassy since the very early days, and has helped the company grow into a software leader in the non-profit industry. In addition to providing a constant source of encouragement, Chris assists StayClassy with our online marketing, SEM and website conversion strategies.


Ken Robinson · CNN Senior Analyst, CEO/Founder - InVisM

Ken's career includes a unique blend of military experience, reporting, and movie production. Ken is the Senior Terrorism and National Security Analyst for CNN, and has been a combat embedded reporter in Iraq and Afghanistan. He was honored with a First Place - National Headliner Award  for his reporting on the September 11th, 2001 Attacks on America. Ken currently runs a 100-person production company out of Los Angeles, CA that he founded in 2007.

Ken’s previous military experience included service with the National Security Agency, Defense Intelligence Agency and the Central Intelligence Agency. Ken was inducted into the National Military Intelligence Hall of Fame in 2004.

How Ken helps StayClassy: 
Ken was drawn to StayClassy through our campaign to fight youth homelessness. Ken has helped us build long-term strategic relationships, leveraging his vast and influential network including large media companies, Political organizations, and some of the largest Veterans’ organizations in the Country.


Roger Rappoport · Procopio LLP, Partner, Emerging Growth & Technology

Roger is the leader of Procopio's Emerging Growth and Technology Practice Group. Roger has extensive experience counseling start-up and emerging growth companies in the information technology, telecommunications, life sciences and cleantech industries. He also represents high net worth individuals, angel and venture capital investors who focus on investing in companies in these industries. Roger is a frequent speaker and panelist on topics and issues related to the development and implementation of a company's funding strategy, positioning a company to maximize its pre-money valuation, the art and benefits of selecting and partnering with the right investors, and effectively negotiating a term sheet.

How Roger helps StayClassy: 
Not only does Roger act as the company’s legal counsel, he has also been instrumental in devising and executing our company’s funding strategy. Roger has helped us with anything from HR to term-sheets, and his counsel has been invaluable to our small and growing company. 


Andrew Shotland · SEO/M Consultant

Andrew has over 15 years of experience in the Internet. He was a founding member of NBC Internet Group and is a former GM of NBC.com. Most recently he was the VP of Business Product Development at Insider Pages, a leading local social search engine, that was aquired by CitySearch. Andrew ran Insider Pages' SEO program which generated over 6 million monthly unique visitors through search.

Andrew now consults for some of the top brands on the Internet including: LATimes.com, AT&T, NYDailyNews.com, Friendster.com, Cox Communications, and many more. Andrew assists StayClassy with our SEO/M strategies, and is working hand-in-hand with us to implement and deploy these strategies with the new website (release Jan 2010).