From iPhone to IMAX, One World One Ocean Foundation Uses Media and Partnerships to Inspire Change
What happens to the ocean in the next ten years will define the next 10,000 years says renowned oceanographer Sylvia Earle. The fate of our planet’s oceans, in serious decline because of over-fishing, pollution, and rising temperatures, is in our hands. We have ten years to reshape our future.
One World One Ocean Foundation was created to move people toward a new relationship with the ocean. Foundation Chairman and two-time Academy Award® nominee and IMAX® film producer Greg MacGillivray explains, “If we don’t shake people up now with what’s happening to our oceans, we’re not going to have the same magical oceans in 40 years. Marine scientists predict that by 2050 there will be no more large fish left if we don’t change our relationship with the sea.”
The Foundation is focused on three goals: 1) inspire and teach people to eat seafood sustainably; 2) reduce our use of plastic and its presence in the ocean; and 3) increase marine protected areas to 10% of the ocean by 2020. MacGillivray and his wife Barbara created the Foundation late in 2010 and in addition to support from Board Directors like Sylvia Earle, the new Foundation is forging relationships with conservation organizations, scientists, ocean advocates, museums and science centers along with the MacGillivray Freeman Films’ One World One Ocean Campaign, which shares the Foundation’s vision to use the power of film and other media to advance the cause of ocean health.
The Foundation will support IMAX films, television programs, website content, YouTube videos, educational programming for museum visitors, students and others over the next ten years and beyond. The Foundation’s outreach also promotes the good works of other ocean conservation organizations to multiply impact and reach.
Barbara MacGillivray explains, “There are many dedicated people and groups who are committed to the ocean. We’ll lend our film and storytelling expertise to this important movement. By promoting the health of the ocean, we’re also saving ourselves and the health of future generations.” The MacGillivray Freeman team has produced 35 giant screen films since 1976 and just released with Warner Bros. and IMAX Corporation, TO THE ARCTIC 3D. This last film studies a polar bear family and the impact that climate change and sea ice loss has on marine animals like the polar bear.
A recent nation-wide survey of young professionals showed that 88% of those responding said they would make more environmentally-sensitive decisions in their daily lives as a result of seeing the film. Previous Academy Award nominated ocean films produced by MacGillivray Freeman have educated, engaged and inspired audiences to not only become more aware, but also to take action. IMAX films, like the ocean films the Foundation will support, play to more than 70 million people a year in more than 500 theatres in 32 countries.
In the next five years, the Foundation will contribute to the creation of three giant screen films, eight television episodes, a theatrical film, thousands of YouTube videos and educational programs. To capture the engaging footage, multiple film crews will travel to more than 40 locations to record some of the most spectacular sites and stories about our planet’s ocean.
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One World One Ocean Foundation
One World One Ocean Foundation will contribute to film, television and social media to inspire, to educate and to connect millions of people worldwide toward a common purpose: Protect and Restore the Health of the Ocean.
- This Achievement raised more than $1 million
- Ocean messages reached 41,000 Facebook followers, more than 1 million views on YouTube, 2 viral videos shared by ABC World News and Today Show
95 public videos viewed by 1.5 million people in 210 countries.