Invisible Children Mobilizes Thousands to Raise $1.7 Million for Children of Central Africa
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The Lord’s Resistance Army (LRA) has been waging war in Uganda for 25 years, enlisting an army composed of mainly children to slaughter their families and countless others. Invisible Children’s 25 Campaign raised funds and awareness while allowing the voices of the young to be heard.
Their mission for 25 was to inspire teenagers, college students, and young adults to create personal fundraising campaigns by giving them a first-hand look into the life of a child soldier. From February to April, Invisible Children roadies traveled the country showcasing their newest documentary, ‘Tony’ at 1,600 screenings nationwide, each time challenging students to raise just $25 to be a part of the movement. The ultimate goal? Raise awareness for the abducted children in Uganda.
Thousands were empowered to participate. The astonishing video produced by Invisible Children was embedded onto fundraising pages, and spread virally across the web. Before long, Invisible Children had mobilized over 91,000 people to raise more than $1.7 million for the 25 Campaign in just two months.
On April 25, 2011, Invisible Children hosted a global 25 event called Break the Silence where they encouraged event participants to stay silent for 25 hours to allow child soldiers in Uganda to be heard. Nearly 80,000 people participated and those who have no voice are now being heard, thanks to Invisible Children.
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San Diego, Ca
Mission:
Invisible Children is a social, political and global movement using the transformative power of story to change lives. By inspiring youth culture to value creativity, idealism and sacrifice, the movement fuels the most effective, adaptable and innovative programs in the world.
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