KONY 2012: Empowering A Generation Against Injustice
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For 26 years, Joseph Kony and his rebel force, the Lord’s Resistance Army, have been brutally attacking Central Africa. Kony and his top commanders wage a war against the communities and governments they ravage with no political or financial purpose while abducting children and forcing them to fight.
KONY 2012 is about Joseph Kony, his Lord’s Resistance Army and the children who have been abducted to fill its ranks. It is about the millennial generation. We’ve seen through our eight years of advocacy at Invisible Children that this generation feels a self-imposed burden to make “justice for all” a true and universal principle.
The campaign aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice. Since premiering the film, KONY 2012, on March 5th, there have been more than 100 million views. Influential people from Justin Bieber, to Oprah to Senator Patrick Leahy and the UN tweeted about the film and made statements of support to hundreds of millions of Twitter followers combined.
In turn, 3.5 million people around the world pledged their support for the international effort to arrest Joseph Kony and his top commanders. The campaign, and the advocacy surrounding it, prompted international governments to respond. Four days after the premiere of the film, the first of seven LRA focused pieces of legislation was introduced in United States Congress.
The KONY 2012 resolutions gained more than 100 co-sponsors in Congress. The African Union and European Union also voiced their support and commitment to stopping the LRA and on May 12, the Ugandan military captured Caesar Achellam – one of the LRA’s top 3 commanders.
More About This Charity
Region
West
Category
Most Effective Awareness Campaign by a Charity
Name
Invisible Children
Mission
Invisible Children exists to bring a permanent end to LRA atrocities.
Impact
- More than 100 million views on video, 3.5 million pledges in support of the international effort to stop Joseph Kony
Works In
United States of America, Uganda, Democratic Republic of Congo, Central African Republic, Australia, New Zealand, United Kingdom
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