No Toxins Here: Keep A Breast’s Non Toxic Revolution Swaps Toxins For Healthier Lifestyles
According to The Breast Cancer Fund, only 5-10% of breast cancer cases are linked to genetic factors and family history. Today, 1 in 8 women will get breast cancer in their lifetime.
In 2000, The Keep A Breast Foundation was created in an effort to eradicate breast cancer by exposing young people to methods of prevention, early detection, and support. With only 5-10% of breast cancer cases attributed to genetic factors, we began to focus on educational and awareness programs that reinforce the importance of adopting lifestyle choices with long-term health benefits. Non Toxic Revolution was born as an initiative to inform the younger generation of the dangers of toxic chemicals in our food supplies and in our own environment that can lead to a higher risk of cancer.
Many people are unaware of the harmful ingredients hidden in products such as deodorants, lotions, and plastic water bottles. Sometimes it’s the simplest of lifestyle changes that can make the biggest of differences, whether it is avoiding exposure to pesticides in vegetables, eliminating stress, or eating less sugar.
Our largest tool is our Traveling Education Booth, which allows us to spread vital information by touring throughout the United States and connecting with new audiences. The Vans Warped Tour was our largest outreach event in 2011, with an attendance of over 550,000 people at 44 shows in 52 days. We were able to provide informational material and interactive campaigns for attendees through the presence of the Traveling Education Booth, and also partner with bands and artists involved with the summer festival to further spread our message.
3,000 people have already signed our Plastic Sucks! Pledge, both at Warped Tour and online, pledging to reduce their consumption of plastic and lower their exposure to cancer-causing chemicals, while helping out the environment.
In the summer of 2011, NTR partnered with leading artist Shepard Fairey and his studio, Studio Number One, and embarked on a six-week street art campaign to help spread the message about toxic chemicals infecting our food, products, and environment. Images were created to depict the six sections of the Non Toxic Revolution, representing the areas of your life where you’re exposed to cancer-causing toxins every day: Your House, Your Mouth, Your Body, Plastic Sucks!, Heart and Soul, and Your Pet. The campaign traveled to eight cities across the United States.
Since its formation, Non Toxic Revolution has garnered over 8,000 fans on Facebook and over 1,500 followers on Twitter, while our PSA has reached over 23,000 views on both YouTube and Vimeo. The campaign has raised around $25,000 to continue educating young people about cancer prevention techniques and how to live a healthier lifestyle.
NTR Campaign Manager, Casey Cochran, notes, “Cancer can happen to anyone, and the toxic threats are everywhere, but there are very simple lifestyle changes that people can make to reduce their risk.”
By educating youth about small manageable changes they can make in their day-to-day lives, Non Toxic Revolution strives to help people lower their risk of cancer and live a healthier, happier life.
More About This Charity
Health and Well Being
Keep A Breast Foundation
Our mission is to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support. Through art events, educational programs and fundraising efforts, we seek to increase breast cancer awareness among young people so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being.
- This Achievement alone raised $25,000
- This charity raised $3,500,000 in the past year
- This Achievement helped 120,000 people since January 1, 2011
- Spread awareness to 8,000 Facebook fans, 1,500 Twitter followers, 23,000 PSA views