Really…One Lousy Day to Celebrate Moms?
I almost lost my mother to cancer in 2000; the experience changed my life. It made me realize how much we take our mothers for granted and it seemed like we were all guilty of being OK with it. I promised her that I would never take her for granted again.
I felt helpless as my mom battled cancer and chemotherapy. Her battle inspired me to encourage the world to appreciate and honor mothers more than we do. For me, one day is never enough to celebrate their unconditional love and courage.
2 years ago I started to think about how mothers sacrifice so much for their children and family. But sadly, even with a national holiday, there are far too many mothers who’s efforts go unnoticed and unappreciated.
I felt there was a need for somebody to stand up and change that.
I created The Mothers Month® Movement to celebrate mothers for the entire month of November, fight cancer and raise awareness and funds for the charity, Cancer for College. With the ultimate goal of involving the world in a massive social tribute to mothers. During the month of November followers are encouraged to make a tribute to their mother via e-mail, Twitter, Facebook, or by creating a video tribute on Youtube.
To further support my vision I wrote a children’s book dedicated to my mother entitled, A World Without Mothers. It is about what the world would look like without moms and aims to teach the world to love and appreciate their mothers before it is too late. Why wait until your mother is ill, or worse, taken from you to show her the honor she deserves.
My goal was simple. Encourage people to honor and celebrate their mothers for 30 days and give them an easy platform to do it. You could simply go to our site and make an instant tribute to your mom.
‘We take our mothers for granted and sometimes forget to let them know how much they mean to us. A sincere ‘thank-you’ or ‘I love you’ can have huge impact on mothers who go some days without hearing either one.’
Followers were also encouraged to call, visit, help with a chore and email their mothers. With the focus not on spending money, but spending time with their mothers and expressing just how much they love and appreciate them.
To get the word out I created a large viral campaign and teamed with Threadless T-Shirts, celebrities from Comedy Central, Funny or Die, Key and Peele and Cancer for College!
Threadless T-shirts featured Mothers Month as one of their Atrium partnerships and created an awesome worldwide campaign to support my cause. http://atrium.threadless.com/mothersmonth
I designed, funded, and promoted this cause by myself for a very simple reason. I love my mom. And I felt that maybe people felt the same way I did and wanted a platform to share it.
I am so fortunate that Kelly from Cancer For College answered one of my calls. They have been a tremendous partner along with Threadless. The winner of a T-Shirt Design contest in honor of Mothers Month is being flown in to San Diego this August to meet Will Ferrell in person! Boom!
I am a one-man show but I think I am living proof that if you try hard enough, one man could change the world.
More About This Charity
Philanthropic Business of the Year
The Mothers Month Movement
Cancer for College provides financial aid to cancer survivors in the form of college scholarships.
- This Achievement raised $1,500 for Cancer for College
- This Achievement helped 400,000 people in the past year
- Collected over 400,000 tributes to mothers during Mothers Month, Teamed with Threadless, Key and Peele, and Funny or Die for national awareness.